
A lot of people don’t really think about where their office is anymore. Which actually makes a lot of sense when we stop to think about the world, we’re living in. It’s 2026 and let’s be honest most of our business happens online, files get sent in a click, meetings live on screens, so the actual address on your business starts to fade into the background.
Then You Invite a client to Meet You in Person.
That’s usually when location starts to feel very real again.
Fourways sits in a part of Johannesburg that tends to make meetings easier rather than harder. It’s close enough to major routes that people don’t feel like they’re committing to a long trip, and familiar enough that most clients don’t need a map and a phone call just to find the building. That alone removes a layer of friction before the meeting even starts.
There’s also something about how people feel when they arrive. If parking is simple & feels safe, and the space looks like a place where work genuinely gets done, the conversation starts on a far calmer note. Nobody walks in already stressed, confused, or feeling out of place. That mood shift matters more than most people admit.
Small Details That Make a Huge Difference
Fourways is also just easy to spend time in. For example, if someone wants a coffee, needs to take a call, or step out for some lunch, it’s all close by. It changes how the meeting feels. People don’t rush off the second it ends. Clients don’t feel like they need to leave the moment the clock hits a certain time, which can mean they stay longer and spend more time discussing business with you.
A Lot of First Impressions Happen Before You Ever Sit Down at The Table.
There’s a different feeling when someone steps into a proper office. It’s not loud, not distracting, and nobody’s half-watching the door or the barista, often the talk stays on the point, and it genuinely feels more like a working session than a casual chat. That’s not by accident and that impression travels even after your meeting.
How Your Business Is Remembered Afterwards.
Let’s ground this firmly in the way people actually talk, when clients tell someone else about you, they don’t usually start the conversation by saying, “I had a meeting with a company on Teams!” They say: “I went to their office in Fourways.”
Think about it like this, the place becomes part of the story they tell others, whether you plan for it or not. A clear, recognisable location gives your business a kind of mental anchor in their mind.
None of this needs to mean you need a massive office or along-term lease to make location work for you. What matters is having a place that feels intentional. Somewhere you can invite someone without having to explain it, apologise for it, or work around it.
Infinity’s Offices in Fourways happen to fit that role very well for a lot of Johannesburg-based businesses. It’s central without feeling chaotic, busy without feeling overwhelming. For many clients, it’s a place they already pass through as part of their normal day, which makes agreeing to a meeting feel like less of a commitment.
What Really Matters
At the end of the day, meeting in person is about more than the little things like the table you sit at or the room you book. It’s about how easy you make it for someone to show up, feel comfortable, and focus on the conversation, because location quietly does a lot of work behind the scene seven when you’re not around to see it working!


